Customer Relationship Management Summary Essay Example

Health Psychology of Biopsychosocial Interactions assignment sample

Question: Talk about the Health Psychology for Biopsychosocial Interactions. Answer: Presentation The social and mental variables are firmly connected with the prosperity and strength of a person. As indicated by Edlin Golanty (2012), the mischievous connection in the middle of way of life, social components and mental health decides the consistent change inside a person. This talk will clarify the fundamental ideas and social comprehension of wellbeing and health. There are a few logical inconsistencies identified with the impact of the way of life in wellbeing convictions, as each culture has appropriate frameworks of different wellbeing convictions and health, which plainly exhibit the health of a person. Sarafino Smith (2014) have referenced that the idea of worldwide markets regularly shift with the idea of wellbeing, ailment and health of a person. This talk will likewise examine the significance of biopsychosocial factors for keep up the wellbeing and prosperity of a person. This paper will likewise expand the shared reliance in the middle of brain science and science for advancing great wellbeing, prosperity and forestall ailment. This specific investigation will reflects wellbeing, health is more than the nonappearance of ailments, and it requires more than clinical treatment. Conversation An idea of wellbeing recommends a superior stage than the physical wellbeing, nourishment or exercise. Health decides a full reconciliation of the conditions of mental, profound prosperity and physical wellbeing. The term of wellbeing and wellbeing has considered as a basic instrument for the worldwide advertisers in a few enterprises as the people continually changes their current propensities so as to seek after a superior and more advantageous way of life. As opined by Weiss Lonnquist (2015), wellbeing and health of an individual are relied upon the way of life and devouring nature and propensity for nourishments. Despite the fact that the current definitions and idea of wellbeing and prosperity are extended from physical to the profound, in this way, it is essential to make reference to here that the wellbeing and wellbeing help a person to prepare sufficient choices so as to improve the general condition of the strength of a person. The general segments of quest for the wellbein g and health recommend the more advantageous food utilization, physical wellness and shirking of any sort of conceivably hurtful practices of the person. Then again, more beneficial food utilization can be thought of, as a fundamental piece of accomplishing great wellbeing as the conviction in regards to the wellbeing and health will in general pivot the limit of food utilizations, which is legitimately worried about the physical wellbeing. As opined by Hoeger (2016), the upkeep of reasonable and more advantageous eating regimen has become significant viewpoint in the wellbeing and health brain science and theory. Then again, physical wellness means a functioning character, who keeps up solid way of life by physical exercise. Shirking of possibly unsafe practices recommend keeping away from any sort of unfortunate way of life, for example, abstaining from smoking, expend sound eating routine, every day work out. Wellbeing hypotheses center around the extension of the wellbeing trian gle model of biopsychosocial factors including the word related wellbeing and otherworldly wellbeing. As per Parmelee (2014), the general public and network accepts that sickness is a result of the heavenly wonders for advancing supplications and existing profound mediations, which can be countered as assumed disapproval of the amazing powers. The social issues as a rule assume fundamental job in understanding consistence. The consideration specialist organizations ought to have satisfactory information with respect to the social conviction of wellbeing and health of a person. Social comprehension of wellbeing and health includes sound maturing, which incorporates numerous parts of life as opposed to just getting old with no child of sickness. As indicated by Miller (2014), the social comprehension of wellbeing and health can be concerned and focused on different ways, which more seasoned grown-ups can dodge for supporting and elevating the fundamental capacity to forestall the disease. Be that as it may, the idea and thought of solid maturing includes a most elevated conceivable deg ree of the self-administration of a few constant conditions. Then again, there are a few logical inconsistencies in regards to the solid maturing, which can be fitted into the comprehension of the social assorted variety. Donatelle Ketcham (2013) have recommended that social insurance divisions has begun to perceive the fundamental job of understanding the obligation of understanding the language, culture and ethnic prerequisites so as to develop the quantity of solid more established grown-ups. Caltabiano Sarafino (2008) have recommended that the human services inconsistencies can be considered as moderating any sort of potential issues inside the experience of the ethnic gatherings, which have diverse sort social convictions than the different over the world. Indeed, even some urgent logical inconsistencies with respect to the social comprehension of wellbeing and wellbeing remembers the significance of social assorted variety for the health program as human services is exclusivel y founded on different ideas and convictions of people. A general and standard kind of framework or layout has been placed into the spots with a desire, which as individual requires administrations that will discover a procedure of adjusting the genuine arrangement of their own current convictions or encounters. Then again, the essential of health has been rotated around an individual focused fixation (Tulchinsky Varavikova, 2014). Such understanding and convictions frequently encourages a person to decide best wellbeing choices, changing conduct dependent on pertinent data. It likewise improves the state of wellbeing for forestalling and diminishing the potential danger of decay. Wellbeing is exclusively worried about the generally compared without the presence of any sort of sicknesses. A disadvantage of the central pathology obviously characterizes and decides the wellbeing of an individual, while the natural driven pathogens and basic conditions, which can render the unforeseen weakness state of a person. Notwithstanding, a tight chance on the wellbeing constraint proposes the fundamental comprehension of the wellbeing and prosperity. DeSteno et al. (2013) have alluded that biopsychosocial forms assume a significant job for wellbeing and health. The biopsychosocial procedures can be seen as a wide medium, which traits different results of ailments to the variable and many-sided collaboration of the organic components, for example, biochemical and so forth. Then again, biopsychosocial forms likewise help to comprehend the mental variables, for occurrences, character, state of mind, conduct and the social elements, for example, familial, social, clinical and financial. From different inquires about and examines, it has been explained that organic, mental and social factors on a very basic level decide the wellbeing and health of the person. As indicated by McMahon Fleury (2012), all encompassing wellbeing is worried as biopsychosocial model, which sets mental, natural and social elements. The fundamental reason that these components are layered with one another and interconnected has lead towards a result in a totally better approach for looking wellbeing and sickness and prosperity. As biopsychosocial model is worried as biomedical model, in this way the principal productivity of this specific model can be utilized to treat and analyze complicated sicknesses. There are contentions identified with this model as it scarcely centers around the mental factor, which is considered as a fundamental factor of prosperity in todays present day and complex life. Girard et al. (2013) have alluded that this predominant model of biomedical leaves no degree for mental, conduct and social components of ailment. Then again, biopsychosocial model gives an ideal chance to planning a superior universe of treatment of basic ailments in the cutting edge social insurance framework over the world. For example, misery, a mental condition can be treated with the powerful work of biopsychosoci al model as it looks at the significant commitment of social, mental and natural variables for mental infections. Some of people experiencing sadness may get insusceptible to synapse glitches and other clinical drugs, this specific model might be demonstrated useful for them. Different looks into on this specific model have unmistakably indicated that the naturally depended character qualities have an appropriate sort of affecting perspectives to conquer burdensome side effects from a people life. There are additionally notices of social stressors, which perform like triggers and are answerable for causing unexpected change in the whole mind working that leads towards the burdensome indications (Edlin Golanty, 2012). The psychosocial factors, for example, threatening vibe, stress, miserable pressure, and hazard and occupation control regularly add to the ailment of a person. Psychosocial theory has proposed different psychosocial factors that are basic of wellbeing imbalances. Menta l states, social condition and mental characteristics that recommends negative meaning. The former comments on believability in any case, it is significant to make reference to here that the psychosocial difficulty may cause physical sicknesses, even it have the capacity of cultivating unfortunate conduct, for example, smoking, which can lead legitimately to the neuroendocrine bothers, which impact the essential danger of illnesses. Indeed, even psychosocial factors are connected with the fatherly postnatal discouragement (Girard et al., 2013). End This talk genuinely verifies that wellbeing and health is more than the central nonattendance of sickness. The social, mental and organic variables are required for the condition of wellbeing and health more than the clinical treatment. Different variables of biopsychosocial procedures and instances of it are intricately talked about in this examination for giving a view on the concerned theme. There are

Literary Activism Writopia Lab

Literary Activism Writopia Lab Book Riot is featuring ways to be a literary activist this week. See all the posts here. Weve been highlighting some literary activism here at Book Riot. Last month, for instance, Rioter Sophia Khan wrote about  #Read4Refugees.  In this piece, Im going to tell you a bit about Writopia Lab, a not-for-profit that gives workshops and creative writing classes to kids and teens. I spoke to the founder, Rebecca Wallace-Segall, about why its such a fantastic den of literary activism, and why its especially important now. Kids Feel Powerless Writopia Gives Them Power In the current political climate, kids feel as unstable as many of us adults do. Writopia Lab provides a whole spectrum of writing workshops and classes, including creative writing, essay writing, and political writing. Wallace-Segall told me that Writopia Lab provides a space where they can process the world and define their own arguments, their own perspectives. Pay What You Can Afford The kids and teens who attend Writopia Lab are getting instruction from professional writers, whether theyre grad students or working writers. Moreover, while all the kids receive the same professional attention in classes, they dont all pay the same amount. There is a sliding scale at Writopia, with four different price points. Plus, 20% of the kids who come to Writopia qualify for full scholarships. How do the kids feel about the difference in price? Theyre oblivious to this, Wallace-Segall said. The kids who have qualified for scholarships dont usually even know that the others are paying and vice versa. The classes provide a nice cross-section of socioeconomic status without the kids being aware of or being made to think of their own situations. The egalitarian approach within the classroom makes sure of this. We provide Chromebooks for each writer, she told me, so that no one will bring in a fancy computer or find themselves without. Freedom to Discuss Diversity All the workshops are diverse, with children and teens coming from various backgrounds and home lives. Writopia Lab encourages the writers to talk about their characters and why theyre presenting them as they do. Wallace-Segall  explained that workshop leaders are trained to discuss issues of racism, homophobia, or other biases that come up in the kids writing. Without judgment, the workshop leaders try to get to the bottom of the issue. They discuss the characters and their choices, backgrounds, and beliefs. Were truly a safe space, Wallace-Segall said. Every child is a product of their environment. And so, because they dont censor the children and teens, Writopia Lab encourages these young writers to process the issues, talk about them, and work through them. Want to Know More? Check out this amazing video created by Writopia Lab:

Afghanistan s Development Of Afghanistan Essay - 1766 Words

Introduction Afghanistan has recently been in the news and in the living rooms of Americans with the increased activity and focus on the Taliban insurgency group that threatens the survival of the state. For many, they are the wild west where there is no law and anything goes. While there is some truth to that, Afghanistan faces serious problems in their quest towards becoming a developed nation. The Millennium Development Goals were created by the United Nations to help countries stabilize and develop faster in order to catch up with the rest of the world. It was also a matter of universal human rights and speaking up for those whose voices could not be heard. Afghanistan was a monarchy in the early twentieth century and became a pawn between British and Russia until they were later able to join the United Nations in the middle of the twentieth century. They have undergone continuous instability with military coups prevalent in the early and again in the late 1970s. Interstate warri ng between the Leftist Peoples Democratic Party and the Islamic traditionalist have put Afghanistan’s development status on the United Nations agenda years before the Millennium development goals were created. Interstate warring and insurgent forces continued to develop and rise within the state, tearing it in half and increasing poverty and insecurity for all who lived there. Millions of people fled the civil wars as refugees into the surrounding states. As the Taliban regime grew inShow MoreRelatedThe Effect of War and Peace on Foreign Aid Essay1520 Words   |  7 PagesAid Dr. Toi Dennis Elaine Stewart SOC 300: Sociology of Developing Countries May 4, 2014 Introduction Afghanistan is a developing country; the country faced many difficulties soon after its independence. They faced difficulties in the development of their constitution and regulations. 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While the two share some pertinent characteristics, the divergent characteristics of the wars far outweigh their similarities. That being said, some insights can be garnered from the war in Vietnam that are important to be considered in any conflict the U.S. should find itself in. An analysis of the U.S.’s entry, commitment, and exit in the Vietnam war indicate thatRead MoreOperation Cyclone : The United States Central Intelligence Agency ( Cia ) Program1452 Words   |  6 Pageswarriors in Afghanistan .The program inclined vigorously towards supporting activist Islamic gatherings that were supported by the administration of Muhammad Zia-ul-Haq in neighboring Pakistan. Operation Cyclone was one of the longest and most costly secret CIA operations ever attempted. Subsidizing proceeded after 1989 as the mujahideen fought the strengths of Moham mad Najibullah s PDPA amid the common war in Afghanistan. Nur Muhammad Taraki communist supporters, seized control in Afghanistan on 1978Read MoreThe Rise Of Taliban And The Crisis Of Afghanistan912 Words   |  4 PagesRise of the Taliban and the Crisis of Afghanistan The Rise of the Taliban and the Crisis of Afghanistan describes the journey and development of the Taliban from its beginning to its end. Many sociological perspectives are presented by many different sociologists. The perspectives are separated into different chapters and the entirety is edited by Robert D. Crews and Amin Tarzi. The collective theme is the movement and process of the Taliban and the development and decline of Central Asia. The IntroductionRead MoreDeveloped Country Vs. Developing Countries988 Words   |  4 PagesDeveloped Country vs. Developing Country Developed and developing are the titles that countries around the world are being labeled by based on the development of their economy and technological infrastructure. 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WashingtonRead MoreAfghanistan Is Like A Goat On Which The Lion And The Bear Have Both Fixed Their Eyes?1466 Words   |  6 PagesAfghanistan , a buffer state between two super powers in the first half of 20th century, was pulled into war during the latter half, first against the USSR and then against the local rival groups or militias. The 21st century yet again brought this country into another conflict. This time it was the West led by the Americans and their puppet Pakistan, the former allies in driving out Russia from Afghanistan. The traditional buffer state of Afghanistan, due to its location at the cross roads of AsiaRead MoreModernization Process in Turkey Afghanistan †¢ Introduction: Modernization theory is a1500 Words   |  6 PagesModernization Process in Turkey Afghanistan †¢ Introduction: Modernization theory is a unilinear process in which stated that every society goes through the same process of modernization (Smelser, 1988, p.2). The idea of modernization came in Turkey while Mustafa Kemal Atatà ¼rk came into power after the world war one by defeating Ottoman Empire through Young Turks. Ottoman Empire was ruling Turkey for more than five decades; at first they were ruling Turkey through absolute monarchy latter theyRead MoreWhy Did The Us Invade Afghanistan1158 Words   |  5 PagesWhy did the US invade Afghanistan in 2001? Theoretically, it holds that the United States (US) invaded Afghanistan as a self-defense strategy following the 9/11 attacks. Practically, however, as US foreign policy is about conquest, self-protection and resource-extraction, it seeks strategic dominance of geographical space to sustain its global relevance. The rationality of the US suggests the need to continuously accumulate capital, resources and military proficiency to ensure autonomy. Therefore

Marketing Plan For A Marketing Strategy - 1071 Words

What is marketing? My personal definition of marketing is getting your product or service out in the open and communicating the benefit it can serve to the public or a particular industry. In order for your marketing plan to be successful, you have to decide which customers to target your marketing strategies towards. You have to make these customers believe that they need your product and tell them how it will create value for them. Using the marketing mix of tools called the four P’s of marketing which include product, price, place, and promotion to show customer’s how your product or service can deliver satisfaction and bring value to them. For example, when Apple releases a new product like the iPad, it uses a marketing mix of tools approach consisting of the four P’s to make its product a bestseller. Apple announces its product and describes all the features it will consist of and how these features will benefit you. They allow the product to be purchased at multiple price points depending on the capabilities you desire, broadening the range of target customers. The iPad will more than likely be sold at places that the already famous iPhone is sold. And finally, promotions for the product are usually aired on the news and Apple website. In addition, press conferences are usually held with a variety of tech blogs and websites reporting on its debut. As you can see, this way of marketing can have a very successful outcome for the company and the customer. A key point toShow MoreRelatedMarketing Plan For A Marketing Strategy909 Words   |  4 PagesA marketing plan is crucial to the survival of an organization. Marketing plans need to be well thought out and target a certain market. The market that an organization chooses will demonstrate what direction they want the organization to head in. However, choosing just one market will be problematic to the organization because they will be missing out on other opportunities to grow. The organ ization needs to operate like the old sane, kill two birds with one stone. Therefore, if an organizationRead MoreMarketing Plan For A Marketing Strategy1205 Words   |  5 Pages Any company, of any size that is successful in marketing always starts with a marketing plan. Large companies have plans with hundreds of pages; while small companies can get by with a half-dozen sheets. You should at the very least refer to it quarterly, but better yet monthly. By adding monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan. Any marketing plan begins with an assessment of your company’s current situation. This should include theRead MoreMarketing Plan For A Marketing Strategy1299 Words   |  6 Pagesimportant to plan ahead in regards to how this product will meet the main stream consumer. The concept of marketing may seem like a simple process, â€Å"business success using a simple process of understanding and meeting customer needs† (Drummond, Ensor, Ashford, 2014). One tool used in order to ensure product to consumer success is a marketing strategy. A marketing strategy combines all of the mark eting goals and business goals in to one comprehensive package (Lake, 2016). The marketing plan explainsRead MoreMarketing Strategy : Marketing Plan Essay997 Words   |  4 Pages IV. MARKETING PLAN Our product s main marketing objective is to focus on the customers wants and needs and, at the same time, maintain a marketable selection of shoe polish at all times. This will allow us to effectively influence and persuade them to buy. Marketing Strategy:- Advertising: Our main advertising strategy is to let our potential customer know that we are aware of their wants and needs and have quality inventory and prices. Market Segmentation, Target Marketing and PositioningRead MoreMarketing Plan For A Marketing Strategy1241 Words   |  5 Pagesathlete endorsers Viral Marketing Innovation Products Durability Weaknesses Specific products Expensive accessories and products Increased competition No flash Opportunity Global market is increasing Content delivery technologies Media hosting Viral marketing Threats Hardware company competition (Sony) Media company competition (Facebook) Note. The GoPro SWOT assessment of external and internal environmental elements. 5.0 Marketing Strategy and Goals The goal of this marketing plan is to leverage existingRead MoreMarketing Plan For A Marketing Strategy Essay998 Words   |  4 Pagesthe marketing activities. If they exceed the allocated budget, it could lead to conflict with the Finance team and will be detrimental to the company’s overall profits and will be against the company’s strategy to generate more profits. Many companies follow a very high level of corporate ethics and responsibility and hence marketing strategy should also be in line with this strategy. If the company advertises a wrong good or in a wrong manner, it can lead to reputation loss. The marketing mix hasRead MoreMarketing Plan For A Marketing Strategy1772 Words   |  8 PagesMarketing strategies is a strategy that takes in consideration of all marketing goals into a one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sust ain the business. The marketing strategy is the foundation of a marketing plan. Their three steps for developing a good marketing strategy 1) Planning Phase It includes SWOT analysis of your business in the marketplace, once customersRead MoreMarketing Plan For A Marketing Strategy Essay1928 Words   |  8 PagesExecutive Summary The idea behind his marketing plan is to take advantage of digital technology a majority of customer are already using every day. Frequent traveler are in tune with Delta’s fares and services provided. The company must broadcast these benefits to the population at large in order increase its share of the market. The customers utilizing other carriers or other forms of travel is vast untapped resource that Delta needs to reach. 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Actually language translation business is not same as product selling business, in product selling business, you have a product which customers can touch and check butt marketing and selling services is the hardest job because some our customers are unaware

Analyse William Golding’s choice of language during and after the killing of Simon. Why does the language use change Free Essays

â€Å"Kill the beast! Cut his throat! Spill his blood!† This is the chant that begins the section, increased in its violence as it now says â€Å"kill the beast† representing the feelings of the boys. They want to destroy the beast but can’t find it as it is inside each of them. This causes them to get ever more angry and frenzied, starting a ritualistic â€Å"dance† with â€Å"the chant† beating â€Å"like a steady pulse†. We will write a custom essay sample on Analyse William Golding’s choice of language during and after the killing of Simon. Why does the language use change? or any similar topic only for you Order Now This is reminiscent of Simon’s experience earlier when a â€Å"pulse started to throb in his temple†, just before he went into a fit. This suggests that the boys are also going into a trance or fit, but a much more dangerous one, unaware of their actions. They lose their individuality and start â€Å"the throb and stamp of a single organism†, again with the throbbing and stamping inducing images of a trance-like ritual. Also the symbolisms of circles and the weather are repeated. The circle now â€Å"yawns emptily† waiting to catch someone inside. The weather is threatening, â€Å"Thunder boomed†¦the dark sky was shattered†¦scar†¦blow of a gigantic whip†. This is a great contrast to the clear skies earlier in the book that symbolised peace. Now they begin to become terrified by the weather and the trance and out of this terror â€Å"rose another desire, thick, urgent, blind†. This is the frantic, unthinking desire of bloodlust. The boys don’t want to think about what they are doing, Simon is called â€Å"Him!† and â€Å"the beast† and â€Å"the thing†. This is because the boys are trying to dehumanize him in their great desire to kill something that could be the beast. However, Golding calls Simon by name just once, the effect being that we see this as the mindset of the boys. The imagery when Simon is finally murdered is very vivid, with the mouth comparison drawn again, â€Å"The mouth of the circle crunched and screamed†. This gives the impression of someone being eaten alive. Simon is shown to be helpless. He doesn’t even try to defend himself; he just â€Å"struggles free†. He is completely innocent and Christ-like comparisons are drawn by these things and also because he is still trying to save them from themselves as he â€Å"was crying out against the abominable noise something about a beast on a hill.† When he falls down onto the sand he is leapt upon. â€Å"There were no words and no movements but the tearing of teeth and claws†. The use of â€Å"claws† draws comparisons with beasts and shows the boys’ savagery and animalistic actions. There are no words, symbolizing the complete breakdown of civilization and communication. Nobody is exempt from this original sin and even Piggy joins in. They completely destroy Simon, taking pleasure in the mutilation of his body. After Simon’s death â€Å"the clouds opened† as if they are taking him up to heaven. The rain acts as a â€Å"cold shower† and breaks up the savages. Golding reminds us of the age and vulnerability of these boys and Simon especially, â€Å"they could see how small a beast it was and already its blood was staining the sand.† A great wind blows the parachutist off the mountain in a tribute to Simon. He has removed the beast from the island, though he had to die to do it. We could look deeper and say that this shows he has only removed the symbol or personification of the beast. The parachutist was never the beast, nor was Simon, but they were used as the personification of the evil which still remains inside all of the boys. After the rain ends, the mood completely changes, from frantic and urgent to calm and serene. The â€Å"incredible lamps of stars† â€Å"cool†¦clear air† make Simon’s death seem peaceful, natural and spiritual. The images are of â€Å"silver† â€Å"phosphoresce† â€Å"pearls† â€Å"clear water†¦clear sky† â€Å"strange moonbeam bodied creatures†. These all give a heavenly, spiritual and peaceful feel as does the alliteration of ‘s’ sounds; â€Å"Softly surrounded by a fringe of inquisitive creatures, itself a silver shape beneath the steadfast constellations.† This makes Simon’s death seem beautiful and the violence of the reality unimaginable. Golding uses the violent, urgent, frenzied language during Simon’s death to show the feeling surrounding it. He uses the calm, peaceful and spiritual language afterwards, when his body is carried away as a reminder as to the kind of person Simon was and how different he was to the others. How to cite Analyse William Golding’s choice of language during and after the killing of Simon. Why does the language use change?, Essays

Qantas Management

Executive Summary This study recommends that Qantas outsource its heavy machinery services to Asia in order to reduce the company’s costs of operations. Also key in the success of the company is a focus on the development of the company’s strategies around four major areas of competency which are attraction of new customers, management of company fleet of planes, management of employees and management of finances. These findings have been developed through a comprehensive analysis of Qantas’s core business strengths and competencies together with an analysis of the Australian aviation industry.Advertising We will write a custom report sample on Qantas Management specifically for you for only $16.05 $11/page Learn More Preliminary findings identified that Qantas is heavily reliant on the development of the Australian economy as well as an increase of passenger demand. Additionally, the company’s performance is greatly boosted b y the fact that it has developed good bilateral relationships with other leading airline market leaders. These competencies together with upcoming new opportunities in the aviation industry are set to see the company post increased growth and revenue. However, as this progress is expected, the company is bound to experience a number of legal and union barriers. These factors are further discussed in detail. Qantas Business Strategy and Corporate Mission Launched in 1920 as Queensland, Australia’s Qantas undertakes both local and international flights across the globe. The company boasts of being among the largest global airlines in the world; propelled by its prudent strategies as well as an upheaval of its mission statement of being the leading provider of global transport and logistic services in Australia and the world at large (Martin, 1997, p. 53). Qantas reports that the industry has just come out of an all time low in financial performance, although the aviation indust ry still remains challenged in light of increasing competition and volatility. With regards to these developments, the company’s latest annual report maintains its two-airline strategy to counter the industry’s unpredictable nature. Qantas is of the opinion that this strategy provides some sense of flexibility where it can ride through the different economic cycles of the aviation industry and leverage the various cycles existent in the market. In addition, the company upholds the opinion that the two-airline strategy will help it maintain a robust business strategy in coming years. The two-airline strategy incorporates the low fare Jetstar and the full service Qantas which the company hopes to sustain in the long run (with regards to the stiff competition that is characteristic of the aviation industry) (Business Day, 2010). The main goal of creating jetstar was to provide the lowest costs airline in the world. This strategy was expected to sustain growth in the comin g few years and live to be a positive and energetic brand as the company’s corporate mission demanded of it. This strategy has been tried out in 2010 through the adoption of the iPad as an in-flight entertainment system. This was only unique to the airline because no other company had undertaken such an initiative (Business Day, 2010). Plans are still underway to improve this corporate strategy with fifty recent purchases of Boeing 787 to effectively rejuvenate the two brands. The first batch was expected on June 2010. Fifteen of the new planes will be allocated to the Jetstar brand while the A330-200s will be reallocated to the Qantas brand and the B767-300s will be eliminated from normal operations (Business Day, 2010).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Elimination of old planes brings us to another of Qantas’s core business strategies which is cost cutting an d grounding of old airplanes. In this regard, the company has had a good record of diligence and discipline in minimizing its costs over the past few quarters. For instance, in the last quarter, revenues fell by close to 13.4% but the costs were equally slashed by approximately 16.2% (Business Day, 2010). This measure has enabled the company realize minimal costs as compared to previous years but it has also been supplemented by suspension of flights to unpopular routes. This strategy has enabled the company experience full flights even in light of the recent recession; though its low fares have also been identified to enhance the same (Nigam, 2010). Industry Structure Key success factors for the Australian aviation industry and indeed the world have had a positive impact on Qantas. Through a comprehensive strategic analysis of Qantas, the key success factors for the Australian industry have always been the analytical tools for the aviation industry in which the company operates. Co nsidering Qantas majorly relies on the Australian market for its primary customers, this industry analysis is essentially inspired by the tremendous progress the Australian aviation industry has had over the past few years. The Australian aviation industry has largely endured the motions of the recent financial crisis better than most aviation markets did. While other aviation industries recorded a significant drop in passenger and cargo services, the Australian aviation industry grew. Of the total domestic and international passenger volumes, the Australian passenger volume increased by 1.4% in the year 2009 when the world was experiencing a decrease in passenger volumes. For instance, America recorded a drop of 5.2%; United Kingdom (UK) recorded a drop of 7.2% while Spain recorded the highest drop of 8.1% while other major aviation markets like Germany posted even lower drops (Australian Government, 2010). The Australian aviation industry has therefore been supported by increasing volumes in passenger services both domestically and internationally. However, the input of the Australian government cannot go unmentioned because through government initiatives, many Australians have been able to travel within and out of the continent for both business and leisure purposes. This was majorly undertaken through a government’s stimulus package that saw many Australian’s keep their jobs and become very confident about travelling (Australian Government, 2010). Finally, the productivity of the Australian aviation industry has been largely supported by the growth of the Australian economy. Considering Australia is located in one of the most isolated continents in the world, the economy has been largely dependent on the aviation industry. Increasing economic performance, especially compared to other developed economies has therefore increased the demand for Aviation services and consequently led to the increase in demand for Qantas’s services. SWOT An alysis Qantas SWOT analysis describes the factors influencing the company’s performance and also justifies its business strategies to date. The company’s growth and future sustainability is also largely dictated by the SWOT analysis.Advertising We will write a custom report sample on Qantas Management specifically for you for only $16.05 $11/page Learn More Strengths As the Australian aviation industry witnessed an increase in profit margins, Qantas has also seen a significant increase in profit margins. Also key to its success strategy has been the company’s range of subsidiary businesses. This diversity has enabled the company achieve considerable gains from different business portfolios like catering, luggage handling, and engineering sectors (Plunkett, 2009). This has effectively enabled the company manage its supplier obligations and also effectively control the maintenance costs in the long run. Qantas is also in partnership w ith other similar companies namely: the American, British, Canadian and Cathay airlines to form the One World Alliance which has effectively enabled the company manage its non-core business activities. Such activities include the ticketing service; advertising and maintenance procedures which have also enabled the company reduce its cost margin as well as cut down costs in certain functional areas such as ticket pricing. In addition, the company has also been able to effectively connect its passengers with different flights while on transit. The final business strength is the company’s good record of resource management as Australia’s number one airline company. It subsidiary business entities have also provided supplementary services to the company’s main business ventures (Hierling, 2007, p. 16). Weaknesses One of the company’s core weaknesses lies in the fact that the company has a poor reliability record especially with regard to safety concerns. For instance, in the period 2008/09 the company had various safety incidents with some of its planes. Although nothing happened, these occurrences greatly dented the company’s image and left a lot to be desired with regard to their safety policies and procedures (Hierling, 2007, pp. 16-17). The company has also experienced one of the worst strikes in the airline industry in 2009. This almost brought the company to a near standstill because operations were uncoordinated by striking workers even though the protest was not sanctioned by their trade unions. The company’s operations were therefore marred by major delays even affecting the operations of other companies. Opportunities One of the company’s major opportunities lies in the open skies policy. With the Implementation of this policy, the company is set to enjoy a liberalization of the industry in light of current stringent rules and immense government legislation. Other benefits the company is set to enjoy inclu de a liberalization of the competitive landscape, market driven pricing, equal playing opportunities for all competitors and the freedom to undertake cooperative marketing agreements with other like-minded companies. Threats As regards the company’s threats, Virgin Blue poses a lot competition especially with regards to market share because it is the only strong competitor in the Australian aviation market (Hierling, 2007, p. 16). This SWOT analysis can be further summarized as follows: SWOT AnalysisAdvertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Strength Increase in its profit margins Wide range of subsidiary businesses. One World Alliance Weakness Unreliability Poor safety standards Worker strikes Opportunities Open skies policy Threats Virgin Blue Core Competencies and Competitive Advantages Qantas has a number of core competencies that have elevated it to be a world-class market leader. First, the company enjoys some form of monopoly of the Australian aviation industry and is therefore immensely knowledgeable on how the Australian aviation market operates. This fact has even made it a highly sought target for partnership agreements with similar airline companies like British Airways and Deccan in India as a strategy for penetration into the Australian market. Secondly, Qantas enjoys sound bilateral relationships with other world leading airlines in the One World Alliance that enabled it achieve a world-class stature (Hussey, 1998, p. 375). Strategy Recommendations One of the most viable options for Qantas is to o utsource its heavy maintenance services to Asia. Asia is a good destination because as compared to other outsourcing destinations, it is relatively cheap. Moreover, it is in close proximity to Australia. This should especially be done with regards to its long haul fleet of airplanes. This strategy is bound to increase the level of specialization and improve efficiency in the organization because specialized maintenance functions will be undertaken by a specialized company in Asia. In the same regard, the company can also reduce its operational costs because it will not be required to undertake the same services locally (Clark, 2007, p. 208). This will mean a reduction in staff and maintenance costs which are usually expensive in the long run. The company’s strategy should also seize to be general or specific on only a few functional areas. Studies have affirmed that the airline industry is supported by the pillars of customer attraction, finance management, fleet management, and human resource management which need to be supported by all airline companies that want to withstand the highly competitive nature of the aviation industry (McCabe, 2010). Thus, the success of Qantas will lie on the company’s strategy to attract many customers, how it will manage its fleet, how it will manage its people and how it will manage its finances. However, with regards to attracting its customers, Qantas has been able to sustain low prices even in light of increasing costs of operations although more still needs to be done with regards to management of the other three core areas. However, this does not mean that it will be smooth sailing all the way after adoption of these strategies because a number of hurdles still lie on the way. Potential Fallout Outsourcing a majority of the company’s maintenance services may probably cause a number of job losses. The rough approximation is about 2500 jobs (Rochfort, 2006). Most of this impact will be felt in Australi a because approximately 90% of the company’s workforce is based in the locality (Rochfort, 2006). In addition, there a number of legal barriers expected to be advanced by the Australian Licensed Engineers Association which is likely to surface in protection of Engineers’ rights if the company seeks to outsource its services. The Qantas sales act is the major legal barrier to this kind of strategy because its enactment preceded Qantas’s privatization in 1995. The act stipulates that â€Å"of the facilities, taken in aggregate, which are used by Qantas in the provision of scheduled international air transport services (for example, facilities for the maintenance and housing of aircraft, catering flight operations, training and administration), the facilities located in Australia, when compared with those located in any other country, must represent the principal operational centre for Qantas† (Rochfort, 2006). Qantas’s management is therefore expecte d to prove that it is not in breach of the law as its tries to strike out a balance between caring for the needs of its employees and stakeholders while also ensuring the company’s prospects for growth is on course. The sales act therefore needs to be reevaluated with regard to the company’s rights in legal foreign ownership. Without any legal amendments to the act, existing legislation is likely to limit Qantas’s access to capital. A lot of union activity should also be expected if the company intends to pursue this strategy (Rochfort, 2006). References Australian Government. (2010). Opening Address To Airservices’ 2010 Waypoint Conference. Web. Business Day, (2010). Qantas Affirms Its Two-Airline Strategy. Retrieved from: https://www.smh.com.au/business/qantas-affirms-its-twoairline-strategy-20100903-14t4o.html Clark, P. (2007). Buying The Big Jets: Fleet Planning For Airlines. London; Ashgate Publishing, Ltd. Hierling, M. (2007). The Australian Airline Industry and the Case of OzJet – A Strategic Analysis Report: Case Study about OzJet and the Airline Industry in Australia. Sydney: GRIN Verlag. Hussey, D. (1998). Strategic Management: From Theory To Implementation. London: Butterworth-Heinemann. Martin, S. (1997). The Impact Of Privatisation: Ownership And Corporate Performance In The UK. London: Routledge. McCabe, R. (2010). The Ability For Airlines To Succeed Today Is Measured According To Several Key Success Factors. Retrieved from: https://gbr.pepperdine.edu/2010/08/airline-industry-key-success-factors/ Nigam, S. (2010). Australia’s Qantas Airways – The World’s Most Agile Airline Brand? Retrieved from: http://simpliflying.com/2010/australias-qantas-airways-the-worlds-most-agile-airline-brand/ Plunkett, J. W. (2009). Plunkett’s Transportation, Supply Chain and Logistics Industry Almanac 2009 (E-Book): Transportation, Supply Chain and Logistics Industry Market Research, Statistics, Trends and Leading Companies. New York: Plunkett Research, Ltd. Rochfort, S. (2006). Legal Barrier To Qantas Strategy. Retrieved from: https://www.smh.com.au/business/legal-barrier-to-qantas-strategy-20060220-gdn034.html This report on Qantas Management was written and submitted by user Jaeden C. to help you with your own studies. 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