Factor influencing the consumers' intention to purchase online the Essay - 2

Factor influencing the consumers' intention to purchase online the retail industry in Thailand perspective - Essay Example This research will begin with the statement that the methodology may refer to the approach and measures used to gather statistical data, and the calculations used to arrive at the specific results.   Walker in supporting this statement stated that methodologies allow researchers to retain the questions under investigation and may involve numerous methods of collecting data in targeting information from participants towards investigating how different elements relate in understanding the research question.   To meet this goal and accomplish the objective and aims of a research the methodology becomes the backbone of the entire investigation.   All calculations and investigations in a research have to apply the best methodology, such as having the correct data collection method in arriving at the appropriate result of the intention to carry out this research. The conceptual framework in this research can be derived from the literate review and other theories on consumer decision making, the attitude of individuals towards online shopping and the behavior of most consumers in online shops, e-marking configuration and the quality of the website. Consequently, the framework, in this case, aims at establishing the objectives of the research. The research will use a survey, which is a method of systematically collecting data using questionnaires. In this research, it would be easier to use online questionnaires on social sites such as Facebook, in personal emails or even in university emails. Burns noted that a descriptive survey in such a research may be more appropriate where a huge number of respondents will be identified and their frequencies in online shops counted. Such an approach will make it possible to determine the characteristics of consumer beliefs, behaviors and attitudes in such online shops. In this approach, theories used in the literature review will be tested and quantitative methods used to verify such theories. The survey design will also ma ke it possible to have responses from a huge number of consumer respondents at much shorter periods and at much lower costs. Such a method will be effective in determining factors that influence consumers in making a purchase decision.